As technology advances, there are more and more metrics available for dealerships to track. Just look at the number of reports that you need to generate on a daily, weekly, monthly, quarterly, and yearly basis. You are pulling reports from your DMS, CRM, Inventory Management, Digital and Social technologies. These technologies support and depend on each other, but how can you acquire and organize the information you need to make

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a powerful book titled “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin, two highly decorated Navy SEALs who led key operations in Iraq. The book is all about how to drive and sustain superior performance in the military and

There is a Technician Drought that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding and keeping excellent quality techs has been as elusive as a rainstorm in the middle of the desert. Like a real drought, this ailment causes the rationing of your most precious resources; the people who actually produce the work you charge your customers for! As a

As an auto dealer, you are always looking for any information that may have a direct impact on the success of your store. In the first Driven Data Science blog, we looked at the impact of weather and day of the week has on the service department. Now we are going to take those same inputs and apply them to how it affects new dealership leads. The weather data is

Every fixed operations department across north America thinks that weather has an impact on the number of completed repair orders (ROs) each day. Every fixed operations department across North America thinks that certain days of the week are slower (i.e., fewer completed ROs) than other days. Driven Data Science Team has uncovered some unexpected results. More than 100,000 service records from 2015 and 2016 were used to construct 12,000 data

At Driven Data we standardize and store data from each department in a dealership.  So regardless of the dealership providers we have 1 consistent data visualization experience.  We thought it would be cool to do some advanced analysis leveraging machine learning and publish the results right here on our blog One of the key decisions early on was to build an architecture that would respect the individual variations from providers,

Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and energy simply compiling accurate and relative data, never mind analyzing what it means. Once the data is gathered, Management must then compare their findings to established goals, benchmarks and historical performance. Unfortunately, the effort and time involved often deters even savvy managers. This inaction, combined with

OF ALL THE CALLS WE SCORED IN THE PAST 30 DAYS, 31% OF NEW PHONE LEADS WERE NOT ENTERED INTO THE CRM When I was in sales, I remember the sound…it might as well have been a cash register. The phone would ring and like a gun draw straight out of a Clint Eastwood movie, the salesman with the quickest hands would get the up. In my opinion, the phone-up

Salespeople in the auto industry are a very misinterpreted group… Ask anybody in the auto industry why they are selling cars. It’s not something you study in school, and unless you grow up with it, it typically isn’t something that every little boy or girl dream of doing. However, there is a rising group of elite sales PROS that are starting to dominate their market because of personal branding, and

“More than 60% of all Internet lead responses we scored in the last 30 days did NOT include a strong Call to Action….How many opportunities are you missing out on because of this?” For years, we’ve asked Internet Directors and BDC Managers one question: “How effectively are you handling your Internet leads?”. The answer is not surprising: “We respond quickly and typically beat our internal benchmark for Appointment Set Rate