Live Attribution

Updates Daily

We match online visitors to our data warehouse every day

Multi-Device

We match every device back to the household

Secure

 We anonymize every customer and comply with all federal rules

Matches to Leads, Sales & Service

Measure the entire process not just the beginning to drive Customer Lifetime Value

Att_Updates

Live Attribution vs Monthly Attribution

In development for well over a year we are proud to offer Live Attribution to our dealer partners.  We refresh our data feeds with your Leads, Sales and Service customers every day. Since Driven Data is built on a robust foundation of dealership data we can provide you daily updates across the entire journey of your customer. Our data warehouse manages this symphony of data giving you insight when you need it. Don’t wait till the month is over to see what is working.

Att_Updates

Match to All your Data

We refresh our data feeds with your Leads, Sales and Service customers every day.  We expanded the definition of automotive attribution to include customers that have engaged with your dealership by phone, walk-in or lead submission in your CRM.  Our ability to integrate with just about every CRM gives you more insight into when potential customers engage or disengage in the process.

We can also leverage your DMS service data.  Marketing efforts that are focused on driving customer pay ROs can be measured.  Each customer record is linked so we can show the conversion from their initial web visit to a lead, to a sale to a service visit.  This shows you the full interaction with your dealership.

Att_Match